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Networking ties

The year 2011 truly belonged to the digital consumer. Social networking sites became the meeting point for almost anything — from finding friends to protesting against corruption. In 2011, India touched the 100-million mark in terms of internet users, 85 million being active users. The numbers may be relatively small compared to other markets, but this is a significant base for online firms. For LinkedIn, India is the second-largest base after the US. Google+ has garnered four million users in a short span and Facebook has close to 40 million Indian users. Here’s what you can expect in 2012.

PROFESSIONAL NETWORKING
If 2011 was a year in which online networking garnered attention the world over, in India, we saw professional networking gain immense traction with professionals. People have realised the value of building their online identity of record and have, thus, started leveraging such platforms to showcase and brand themselves. Not only professionals, but students and entrepreneurs have also started using these networking options as a launch pad for their career that helps them establish their profiles, connect with like-minded professionals and generate leads and business development. To give you an example, one of our members, Purvish Diwanji, director, Satyajit Chemicals, created a free company page on LinkedIn. He connected with prospective international partners and got a $15000 assignment from a buyer in South Africa.

THE FORECAST FOR 2012
Professional networking in India will continue to grow. The primary reason for this is the large number of individuals entering the workforce. Having started our India operations in 2009, we have grown from a mere 3.4 million to a 13 million member base, the largest market after the US. The growth opportunity in India is, thus, tremendous. Professional networks need to continue to remain contextual and relevant to its audiences. As long as we continue to connect talent with opportunity, our members, recruiters and brands will derive value from the platform.  

DOMINANT PLATFORM: MOBILE OR ONLINE?
Mobile and online content is always evolving. Our mission is to make professionals productive and successful and to do this we will be present on relevant platforms. We work where the professional works — applications for the BlackBerry, Android and iOS give them the ability to engage on groups, read the top news in their industry, look up a person before a meeting or simply connect with a new contact without the need to be stationed on a computer. A mobile product cannot host just a profile, but needs added features to provide maximum value to a user. That is why you see that we have various features that drive value and engagement on the go. With mobile penetration increasing in India, supported by affordable data access, this platform, in my opinion will lead to increased engagement among professionals.

Hari V Krishnan, Country Manager, LinkedIn India 

Source------>http://www.business-standard.com/india/news/networking-ties/460387/

How to Improve Local SEO Efforts

Optimizing a website for local search is important for a few reasons. First, the number of smart phone and tablet users is on the rise meaning that a larger percentage of searches are being performed “on the go”. Mobile web searchers are often looking for local information and local establishments. Second, search is becoming more personalized and search results vary depending on individual search behavior, social media connections, and location. Therefore, it’s important to consider the following local SEO best practices while conducting an SEO campaign:

Incorporate Local Keywords
The first step of an SEO campaign is to conduct keyword research to find out how target audience members are searching for the products or services that you provide. Skipping this step can result in less traffic or less qualified traffic that won’t convert. Keyword research should first be conducted nationally, and then localized later by adding the city or town, state, and neighborhood in front of the chosen keyword. For example, for a local pizza shop it makes more sense to optimize for “Anytown NY pizza place” than it does to target the much more broad “pizza place”.

Develop Local Search Profiles
You don’t need to be a business that only operates locally to create a local search profile. In fact, all businesses should submit their information to Google, Yahoo!, and Bing local directories. It improves search engine results page visibility, increases your online real estate, and builds another legitimate inbound link to your website.

Include Contact Information
Contact information including a physical address, a mailing address, and a phone number should be included on every page of the site and should be crawlable text that the search engine spiders can “read”. For many websites it makes sense to include this information in the footer.

Optimize Social Profiles
Just as you would optimize your website for local keywords, it’s important to do the same to your social media pages. Optimize the title of the page using a local keyword and include local terms in the bio sections as well as in post content whenever it makes sense to do so.

Make Sure Your Website is Mobile Friendly
What’s the point of optimizing your site for local search from mobile devices if your site can’t be viewed on a mobile device? You can’t assume that a visitor will return to your site at a later time on a desktop. In fact, it’s doubtful that that will happen. They will simply go to your competitor’s site and do business with them instead.

Source----- http://isedb.com/20111230-16168.php